Skills & Competencies for Channel Sales Director

Channel Sales Director job profile

JOB SUMMARY for Channel Sales Director

Directs and oversees an organization's channel sales policies, objectives, and initiatives.

JOB RESPONSIBILITIES for Channel Sales Director

Sets short- and long-term channel sales strategies and evaluates effectiveness of current programs. Recommends product or service enhancements to improve customer satisfaction and sales potential.

Channel Sales Director SALARY RANGE

BASE 50%
$165,137
TOTAL 50%
$215,365
Job Level
M03
Job Code
SM15000421
Education/Degree
Bachelor's Degree
Reports To
Director or Head of a Unit/Department

Channel Sales Director Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Channel Sales Director skill and competencie below to view definitions.

12 general skills or competencies (Job family competencies) for Channel Sales Director

1 Job Family Competencies – Marketing Channels
Proficiency Level -4
Skill definition-Selecting, developing, and operating various channels to advertise an organization's products and services.
Level 1 Behaviors
(General Familiarity)
Names basic types of marketing channels, such as direct selling and dual distribution.
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Level 2 Behaviors
(Light Experience)
Uses channel management software in conveying our product's information to customers.
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Level 3 Behaviors
(Moderate Experience)
Provides input in producing channel marketing plans to help drive growth initiatives.
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Level 4 Behaviors
(Extensive Experience)
Optimizes innovative content in digital marketing channels to create a positive customer base.
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Level 5 Behaviors
(Mastery)
Optimizes our marketing campaigns across multiple channels to maximize return on investment (ROI).
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2 Job Family Competencies – Business Development
Proficiency Level -4
Skill definition-Planning strategies and tactics for the business to grow and expand.
Level 1 Behaviors
(General Familiarity)
Lists the methodologies of business developments for making strategic business decisions.
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Level 2 Behaviors
(Light Experience)
Researches opportunities for cultivating new partnerships for mutually beneficial outcomes.
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Level 3 Behaviors
(Moderate Experience)
Works with the marketing team to develop various sales collateral for business development.
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Level 4 Behaviors
(Extensive Experience)
Oversees business development initiatives to make recommendations for improvements.
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Level 5 Behaviors
(Mastery)
Leads the overall development and assessment of industry best practices.
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3 Channel Sales Director - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Channel Sales Director
Proficiency Level - 4
5 Competency for - Channel Sales Director
Proficiency Level - 5

10 soft skills or competencies (core competencies) for Channel Sales Director

1 Core Competencies – Planning and Organizing
Proficiency Level -4
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Lists commonly used tools in workplace planning and organization.
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Level 2 Behaviors
(Light Experience)
Works with specific tools in prioritizing and allocating resources to ensure task accuracy.
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Level 3 Behaviors
(Moderate Experience)
Prepares schedules to plan, organize, and complete priorities promptly.
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Level 4 Behaviors
(Extensive Experience)
Sets short- and long-term objectives to organize team workload and improve efficiency.
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Level 5 Behaviors
(Mastery)
Leads the development of new techniques and strategies to drive effective planning and organization.
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2 Core Competencies – Talent Management
Proficiency Level -4
Skill definition-The process of acquiring, developing, leveraging and retaining a high-performance workforce to realize organizational goals.
Level 1 Behaviors
(General Familiarity)
Names key components and purposes of talent management.
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Level 2 Behaviors
(Light Experience)
Tracks and updates job and competency standards and requirements to reflect market change and business priorities.
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Level 3 Behaviors
(Moderate Experience)
Selects proper methods and tools for candidate screening and interviews.
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Level 4 Behaviors
(Extensive Experience)
Presents and communicates employer value proposition (EVP) internally and externally to build a strong employment branding.
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Level 5 Behaviors
(Mastery)
Researches and analyzes talent market dynamics and demographic trends to predict future talent pipelines and challenges.
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3 Channel Sales Director - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Channel Sales Director
Proficiency Level - 4
5 Competency for - Channel Sales Director
Proficiency Level - 5

Summary of Channel Sales Director skills and competencies

There are 0 hard skills for Channel Sales Director.
12 general skills for Channel Sales Director, Marketing Channels, Business Development, Channel Sales, etc.
10 soft skills for Channel Sales Director, Planning and Organizing, Talent Management, Coaching Others, etc.
While the list totals 22 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Channel Sales Director, he or she needs to be skilled in Planning and Organizing, be skilled in Talent Management, and be skilled in Coaching Others.

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